• 30 days ago, I was driving from South Carolina to Los Angeles without a full time job.
• 20 days ago, I was on my first interview at a social networking company in Westwood.
• 10 days ago, I was on my third callback interview with a tech company in El Segundo.
• 5 days ago, I had three different job offers in my lap.

Today, I finished my first week at a job I absolutely adore.  My co-workers are fantastic, my boss is extremely savvy, the company culture is awesome and the work is refreshingly challenging.  It’s the type of job that I’ve always wanted, but never been able to find on the East Coast.  So how does one manage to pull this off in an economy supposedly headed for a recession?

There’s one simple rule to always keep in mind before attempting this type of transition.  Stay positive, no matter what happens! Opportunities will always come your way and you will be able to see them with a positive attitude.  Seems like new-age mumbo jumbo, I know.  I never really understood that mantra until recently.

Before moving, research the area you want to live in.  That includes the type of job you are going after, the size of the city you desire, the cost of living, the weather, the nightlife, etc…  Research it for weeks, perhaps months.  Call anyone that you know in the city to get personal opinions about the best areas to live.  Start building a network of friends through Facebook or another social network.  Post questions at the City-Data forums to get ridiculously detailed answers from locals.

Build up a sizable pile of cash before leaving your current part-time or full-time job; 3 to 6 months of living expenses.  If you have a hard time doing that, redefine what it means to sustain yourself.  Can you live on Ramen noodles or Mac & Cheese for a couple months?  Can you live with a couple roommates in a shoddy apartment for a month or two?  Plan out exactly how long your savings can last before you have to take a job that you may dislike.

If you are moving to a city like San Fransisco, Chicago or NYC, ditch the car if you own one.  Public transportation is obviously more efficient.  If you are moving to a city like Los Angeles, Seattle or Miami, you need reliable transportation.  I’m not saying that a bicycle is out of the question, but you really need a car for interviews in large, spread-out cities.  Figure out the logistics of driving the entire way versus flying.  Flying may be faster, but you can take vastly more belongings by driving.  Plus the road trip is a fantastic memory that you will relish forever.

Stock up some technology before you make the trip; a laptop, a smart-phone and a GPS unit specifically.  Turn-by-turn directions from a cheap GPS unit is INVALUABLE in a new city.  A smart-phone, like an iPhone / Blackberry, is going to be very helpful when it comes to keep track of contacts / email.  A laptop is vital for a mobile online job search when you arrive in the city.

If you don’t know anyone personally in the city, hit up Craigslist and start perusing the listings.  Search by the areas of the city that you know to be safer.  Use Walkscore.com to identify the listings with nearby stores.  Look for situations that don’t require a lease signing.  There are plenty of these in the temp housing section of CL.   You could also try marketing yourself as a potential roommate in the Housing Wanted section.  It’s a great way to land leads for roommates that haven’t even listed their place yet.

Be aware that you may have to end up living with a bad roommate for a month or two.  If that person has to find a potential roommate that’s 2,500 miles away, odds are that everyone else has turned them down.  Try to set up multiple appointments to look at places when you arrive.  Target furnished places without a lease.  Odds are that you will want to move after making friends in the city.

Before driving / flying across the country, go dish out the best $20 that you will ever spend and pick up Guerrilla Marketing for Job Hunters.  You may not use any of the alternative techniques in the book, but it will put you into the mindset of an aggressive job search.  Read it from cover to cover.  Every single iota of advice in that book is utterly brilliant.

So you’ve arrived in the city and need to start looking for a job.  Grab that laptop and hit the streets.  I typically spent a couple hours in the Coffee Bean (local coffee chain) and the rest of the day in a branch of the public library using the free wi-fi.  It’s a perfect place to work diligently in peace and quiet.  Dress for an interview every day of the week.  I was called to a few same-day interviews, some within a couple hours of the call.

As far as my job search went, I only targeted jobs that I knew would interest and challenge me.  I made small alterations in my resume to cater it to the job in question.  I sent detailed cover letters within my email message and included a letter of recommendation with each query.  I probably sent out my resume 30 times over the first two weeks and landed an opening phone interview 15% of the time.  I skipped all the major job sites like Monster and Careerbuilder.  I actually only used Craigslist and local company sites that listed jobs.

Some people hate going on an interview.  I’ve come to relish it.  I’ve been on so many in the past month that I feel like a professional interviewer.  The key to being successful in an interview is asking questions.  That’s it.  That’s the big secret.  Do you still have to be savvy? Yes.  Do you still need to relate your experience to the job in question? Yes.  But asking questions is your chance to shift the balance of power and grill the interviewer.  Don’t wait for them to ask “Well, do you have any questions for me?“.  Just fire away whenever the topic strikes.  Find a question that they can’t answer and they will remember you.  Go to Barnes & Noble and read a book listing interview questions if you can’t come up with anything.

Following up after the interview with a thank you is key.  I’m old school.  I like the hand-written note.  I interviewed with nearly all tech companies.  I’m sure a thank you email through have sufficed, but I’m also of the opinion that my note would stick out over other candidate’s emails.  It’s more personal and certainly more time consuming than tapping a few buttons on the keyboard.  Mail them out within 24 hours of your interview, no exceptions.

Finally, try to stay patient during downtime.  It’s easy to let the mind worry about the future after several interviews.  Offers take time to put together.  Keep plugging away at sending out the resumes and wait for the offers to come in.  If you nailed the interview and followed up with enthusiastic interest, it doesn’t matter if you aren’t the perfect fit based on experience.  When you get an offer from one company, let the other companies considering you know immediately.  It will speed things along in the process.  Be gracious

So that’s pretty much the truncated version of the past 30 days.  Life is good and it’s getting better every day.  Now I just need to take some surfing lessons.

Electronic Arts sells ad space on digital billboards within the game. When gamers hop online to play a little Burnout Revenge on the Xbox 360, they will see advertisements that have been digitally uploaded to the tracks. It’s a relatively new form of advertising and brand new to the campaign front. Pop it in today and you will see an advert for Barack Obama’s campaign.

Putting all political-position squabbling aside, it’s obvious to see that one campaign understands how to incorporate new forms of advertising to reach voters. And I’m not talking about the youth vote that gets tossed in Obama’s corner all the time. The new average age of video gamers is now 35. We are getting older every year and still playing video games. This form of advertising reaches a much wider audience than people think.

Where does that put McCain or the people advising his campaign advertisement spending? Why isn’t his team investing in new forms of media to reach the same demographic? He admitted in an interview last year that he doesn’t use a computer or email. And that’s completely understandable. He’s from a generation that simply didn’t use computers and his war injury precludes him from typing.

Let’s say for a moment that I completely agree with McCain on all issues. (I don’t, nor do I with Obama.) Putting issues like Net Neutrality aside, rapid changes in computer technology already influence an incredible amount of policy decisions. How in the world do I plausibly vote for someone that doesn’t integrate computer technology into his daily life? I use a computer every single day of my life. It’s integral to my job, my livelihood, my social network. It’s the same for millions of Americans. Why shouldn’t we expect the same of the next President of the United States?

I want a President that uses iChat, Skype and Google Talk to stay in touch with Senators and Congressmen. I want a President that’s got world leaders connected via LinkedIn. I want a President that uploads Flickr pictures from the iPhone and posts updates about his / her day on Twitter. I want a President that publishes Youtube videos about what’s going on with policy decisions. I want a President that answers a few topical questions via a weekly podcast that gets fed out to iTunes.

All political positions aside, I want a President that gets it.

I was inspired to write a smidgen of a blog post about my limited experience with public relations influence over how games are reviewed.  VGT is a small fish compared to sites like IGN, Gamespot, and 1up, but our reviews warrant the same critical value on sites like Gamerankings and Metacritic.

In late April, I got an invite to a media event in San Diego for the Bourne Conspiracy game.  This entailed a $475 plane ticket, two night stay in the Hard Rock Hotel ($450), transportation to the event / airport and a party hosted by the development team with a open bar that dished out endless mojitos all night.

There were about twelve writers from other “small fish” sites that made the trip as well.  I wouldn’t be shocked if Sierra or High Moon Studios dished out $15,000 over the 3 days.  We got a brief tour of the studios and shuffled into the a couple rooms to get some hands on time with the game.

After the day trip, we were given some swag and shuffled back on the transport bus.  The group was told that we couldn’t report on anything that happened that day until after the game was released.  Our entire experience had essentially been embargoed until a point in time when a preview wouldn’t be newsworthy.  As I drifted off to sleep in my comfy Hard Rock Hotel king sized bed that night, I pondered what their actual intention was.

They wanted to dilute the overall review average by befriending the press that doesn’t get invited to these events.  I ended up giving the game 3.5 out of 5 stars, but the majority of the people at that event scored it 80% or higher.  I admit that I actually felt guilty about scoring the game on the lower end and pushed publication of the review for a couple weeks.

I certainly don’t regret going on this press junket.  It’s the type of event that the IGN’s of the world frequent constantly.  I met a couple cool writers and really appreciated the entertaining weekend trip, despite the plane ride.  It was also an enlightening look at how schmoozing can heavily influence the review process.  And somewhat disconcerting.

Just wanted to give a quick shout-out to the makers of Braid.  The art direction is utterly amazing as you can see above.  A couple drawbacks are that it’s too short and costs too much ($15) on XBLA.  It would have been priced appropriately at $10.

I did the freak-out dance today in public when a bee landed on my arm outside a local coffee joint.  It’s not the manliest of movements.  It’s like the spider web freak-out dance but with more frantic running.  I stepped on a bee when I was about seven and I’ve been deathly afraid of them ever since.

I tend to embrace my apathy. It’s especially fun to invoke during conversations. I’ve noticed that people automatically assume that you are of a differing opinion when clamming up; political and religious conversations in particular. For instance some liberal co-workers at my previous job thought I was a staunch conservative; all from adopting an apathetic stance. Truthfully I’m probably somewhere in the middle, but I don’t see the point in talking about something that I’d have to pretend I had the ability to change.

That’s the real beauty of apathy.  I don’t have to lie to myself about how much I should care about matters of supposed importance.  I get to focus on stuff that’s important to my little egocentric mind instead; work and play perhaps.  Everything else gets deleted from my brain after conversations end.  But on to more social topics…

I added a LinkedIn profile recently for networking purposes.  Seeing how my previous jobs weren’t exactly tech-related, I couldn’t beef up my contact list.  I strapped on my creativity hat and sent a mass-mailing to VGT contacts about adding me.  It will help me keep track of their job-hopping movements anyway.  I got about 60% to add me.  Not too shabby!

I also got in on the Ping.fm beta finally.  For those that don’t know, Ping.fm allows you to send the same status up to mutliple accounts.  For instance, I have it setup to send my status update to Twitter, Myspace, Facebook and LinkedIn.  It works with tons of other services as well (FriendFeed, Xanga, Livejournal, Blogger, WordPress, Pownce, etc…).  I have a beta code if anyone wants to sign up.

I’ve been receiving an inordinate amount of Facebook friend requests lately; many from complete strangers.  No matter how many times I passively hit Ignore, they keep firing pleas at me.  Facebook desperately needs to add more options for my possible response.  Speaking of Facebook, the new look absolutely stinks.  It’s slow to load and I have to browse those stupid tabs to read someone’s page.

I’ve been playing around with the Flip Mino for a week now.  The video and sound quality is really excellent for the size of the camera.  It’s about the height of my iPhone, but skinnier in width.  I wish I had the camera when my sister and I filmed our Rock Band session a couple weeks ago.  Unfortunately Mikey and Gerbil broke up after our three day World Tour in Rome, London and Paris.

I completed the single player campaign over the weekend and took some time to reflect today. The plight of Niko Bellic was very much a series of well constructed moments, designed to bring out the inner sociopath or benevolent soul in you. There are brief, flourishing cinematic points that sparked delight in me, Packie’s Three Leaf Clover being the most notable (Heat anyone?). But beyond those moments, beyond the hype, beyond the rushed reviews, there are negative aspects that keep GTA IV from perfection in my mind; 7 to be exact.

I’m back in Liberty City, so where’s my Double Clef FM?

There’s just something inherently classy about mass murder when listening to “O mio babbino caro” while behind the wheel mowing down pedestrians. I miss Morgan Merryweather’s pompous attitude and continual spouting of untrue facts about classical music. Over all the 18 radio stations within GTA IV, I don’t understand why Rockstar didn’t immediately jump on the chance to recreate the classical one. Not only that, they didn’t create a way to load user tracks onto the radio. I suppose I’ll just have to settle for Jazz Nation Radio and the smooth style of Roy Haynes.

Worthless green paper in my wallet

Money has become completely devalued in this version of GTA for a couple reasons. You don’t lose any weaponry at death and there’s a ridiculous amount of ammo found on each mission. While health care costs can bleed a player dry in the very early stages of the game, money has no worthwhile use for the majority of the game. I ended the single player game with about $950,000 in the bank, but it might as well have been $950 for what I needed it for.

Liberty City’s Most Wanted

OK, I’ve just killed 58 beat cops, 32 SWAT guys and 4 chopper pilots. I have a five star wanted rating and I’m racing from the scene in a stolen police cruiser. What’s the best way to lose the cops? Take a nap. Yep, the police will call off the manhunt if you find the nearest safe house and take a 6 hour nap. This should have been an automatic arrest for the police, but apparently dingy apartments are too confusing for the police to enter. (I realize this is a flaw of the overall series, but Rockstar should have fixed it by now.)

Should I wear a suit or a suit or a suit?

There are 3 unique clothing stores in the game. That’s right; a digital version of New York City only has three types of clothing stores. Obviously Rockstar kept it simple to work hand in hand with the girlfriend system, but it’s an extreme step down from the amount of clothing / customization options in Vice City & San Andreas. Additionally the clothing options are far too similar and the interface, while visually improved, is still slow.

Love the internet, hate the browser.

The brilliant, snarky humor on the in-game internet, and the television programs for that matter, is classic Rockstar and deserves praise, but the asshole that designed the browser should be fired. Why? There’s no way to bookmark a site. Every time you return to the PC, it’s back to the keyboard to type an insanely long web address or, even worse, one letter at a time on the controller. Accessing the site (whattheydonotwantyoutoknow.com) that holds the maps for hidden items such as armor, health, stunt jumps, etc. is a ridiculous pain in the butt and likely sends droves of players to the real internet for map screenshots.

Rocky Marciano, I’m not.

From the start of the game to the finish, there was rarely a time without some firearm in Niko’s hand. I choose that route because the hit detection system in hand to hand combat absolutely stinks. Character movement doesn’t work fast enough with the targeting system to accurately land punches and the combos are nearly worthless. It only took a few minutes of boxing my shadow before I permanently glued the semi-automatic machine gun to Niko’s right hand.

Easy Peasy, Lemon Squeezy

With the exception of a handful of missions, the game difficulty is really quite low for the experienced video game crowd. Without a slider to increase difficulty, popping off head shots is pure simplicity; even with auto-aim off. Over the entire 30 hour campaign, I was never busted by the cops and died less than 10 times. The rare, occasionally challenging mission was easily completed after tooling up with body armor and plenty of ammo. Besides giving the game a rushed feeling, the real shame is that many missions offer alternate dialogue between main characters upon reloading. Unless you play through the entire game again, you won’t get a chance to hear all the stories and comedic banter.

Fox News, on a national level, is no stranger to ignorant reporting practices concerning the video game industry, but I see the entire national media in a full blown quandary concerning treatment of the industry. First off, airtime dedicated to the industry is completely abysmal. There are segments dedicated to weekly movie releases, but the video game industry doubled their 2007 box office take to the tune of nearly 19 billion dollars. The average age for gamers is around 34 years old (always rising) and the average age for purchasers is 40. I look at those staggering numbers and say “How in the world can news networks afford to ignore such a potentially profitable market?”

The most common answer: The industry wide stigma on a national stage is that the end users of gaming products are dominated by children. I can’t argue that’s certainly a large portion, but it’s no longer the majority. 60% of the market is comprised of 18 and over gamers; 25% of those being 35 and older. This stigma leads into the only coverage that the MSM offers to the industry, negative stories about the supposed relationship of violent video games to real life violence. Ironically, only 15% of total games sold have a Mature rating. The other 85% is rated between E for Everyone to T for Teen, which is very tame by comparison.

There are smart print organizations that have started to capitalize on the market, Newsweek being the most obvious choice. Newsweek has an extremely intelligent editor by the name of N’Gai Croal who launched a video game blog called Level Up in Sept. 2006. His blog is a highly referenced source for much of the industry and it gives credence to Newsweek, an unlikely source of gaming information. USAToday has also been very progressive when it comes to covering the industry.

Fox News, CNN, MSNBC, CBS News, and ABC News have tremendous amounts of catching up to do if they plan on capturing the attention of the gaming consumer. They need to stop booking utter buffoons such as Jack Thompson and stop jumping to blame filled conclusions when tragedy strikes at one of our schools. Hire tech-savvy reporters that can offer educated opinions on the quality of new game releases. Book industry icons to offer analysis of upcoming consoles and their respective companies. Give equal time to positive stories like Penny-Arcade’s yearly Child’s Play charity that collects toys / games for children in hospitals across the nation.

I’ll continue to offer my “18 to 34 year old demographic” dollars to the companies advertising products in gamer savvy print and online media until then. Plus I’m totally moving into this building: