Mike Flacy

I love infographics.  Part of the reason that I adore The Oatmeal’s comic style is that much of it is in infographic form.  Infographics are a brilliant way of communicating ideas and I envy the graphic designers that have the creativity to make them.  While the majority of infographics are created for fairly dry topics, there are a few designers applying this form of creation to more entertaining topics; many pop culture related.

I’m a fan of new social networks; I really am.  I’m the first to jump on the bandwagon of an innovative social network.   About 6 months ago, I played around with FourSquare.  (For those that are unaware of FourSquare, it’s a social network designed around geo-location; basically informing your friends where you are at all times.)   Beyond geo-location, FourSquare is loosely based around Microsoft’s achievement system for the Xbox 360.  The more times you check in, the more badges you earn.  About 6 days after I downloaded it, I deleted it from my iPhone.

Part of my job is to manage a handful of company brand pages, some more successful than others due to the demographic of the readership.  As I work with Facebook brand pages all day, it has become very obvious to me that the majority of brand / fan pages are clueless when it comes to attracting more fans effectively and efficiently.  Here are 5 reasons why those pages aren’t as successful as they could be.