Mike Flacy

I rarely post about politics, but something intriguing on the campaign front caught my eye today. A presidential candidate is advertising in Burnout Revenge. For those unfamiliar, Burnout Revenge is a car-racing video game owned by Electronic Arts.

Electronic Arts sells ad space on digital billboards within the game. When gamers hop online to play a little Burnout Revenge on the Xbox 360, they will see advertisements that have been digitally uploaded to the tracks. It’s a relatively new form of advertising and brand new to the campaign front. Pop it in today and you will see an advert for Barack Obama’s campaign.

Putting all political-position squabbling aside, it’s obvious to see that one campaign understands how to incorporate new forms of advertising to reach voters. And I’m not talking about the youth vote that gets tossed in Obama’s corner all the time. The new average age of video gamers is now 35. We are getting older every year and still playing video games. This form of advertising reaches a much wider audience than people think.

Where does that put McCain or the people advising his campaign advertisement spending? Why isn’t his team investing in new forms of media to reach the same demographic? He admitted in an interview last year that he doesn’t use a computer or email. And that’s completely understandable. He’s from a generation that simply didn’t use computers and his war injury precludes him from typing.

Let’s say for a moment that I completely agree with McCain on all issues. (I don’t, nor do I with Obama.) Putting issues like Net Neutrality aside, rapid changes in computer technology already influence an incredible amount of policy decisions. How in the world do I plausibly vote for someone that doesn’t integrate computer technology into his daily life? I use a computer every single day of my life. It’s integral to my job, my livelihood, my social network. It’s the same for millions of Americans. Why shouldn’t we expect the same of the next President of the United States?

I want a President that uses iChat, Skype and Google Talk to stay in touch with Senators and Congressmen. I want a President that’s got world leaders connected via LinkedIn. I want a President that uploads Flickr pictures from the iPhone and posts updates about his / her day on Twitter. I want a President that publishes Youtube videos about what’s going on with policy decisions. I want a President that answers a few topical questions via a weekly podcast that gets fed out to iTunes.

All political positions aside, I want a President that gets it.